Color psychology explores how different hues influence human emotions, behaviors, and perceptions, often on a subconscious level. Color stirs the senses before thought takes form. Each color’s impact can be further shaped by saturation, brightness, cultural context, and personal experience, making the strategic use of color a powerful tool for design and communication. Deep hues speak of mystery and power, drawing the eye and commanding reverence, while soft, luminous tones whisper of grace and untouchable beauty. Color is not just seen, color is experienced. At VII, we do not choose color — we curate emotion. Every hue and shade is an invitation to a life lived beyond the ordinary. The rider of The Chariot wears a tunic with the specific shade of cyan called capri. Capri is the essence of endless sky and crystalline seas, suspended between the realms of air and water, fleeting yet eternal. The starry canopy above him represents a lucid night sky with divine protection. Capri exists in a rare balance: vivid enough to awaken the senses, yet fluid enough to soothe the soul. Use this color chart to chart your course to what inspires you the most.